Founded in 2012 by Charlotte Blakeney, By Charlotte is an Australian jewellery brand designed to inspire kindness and compassion through meaningful pieces. Known for the iconic Lotus necklace, each collection is crafted from 18k gold vermeil, solid gold, and sterling silver. Charlotte’s signature designs feature meaningful symbols, precious gemstones, and mindful mantras, encouraging wearers to live in light and celebrate every moment and milestone.

Brand Mission.

Charlotte sought to create visuals that would communicate the chic, fashion-forward nature of their jewellery. Their goal was to have a visual narrative that highlighted the uniqueness of their pieces and appealed to a discerning, modern audience.

Brand Vision.

Through a combination of photography and film, we delivered visuals that conveyed Charlotte’s contemporary elegance, highlighting both the intricacy and boldness of their jewellery while aligning with their brand values of sophistication and style.

By Charlotte

By Charlotte is an Australian jewellery brand known for its delicate, symbolic designs that blend spirituality and elegance. Founded in 2012, it has gained a loyal following for pieces crafted in fine metals and gemstones that inspire connection and intention.

By Charlotte Gallery

Each image is crafted to enhance brand identity, engage audiences, and drive results. Explore our gallery and experience the difference of expertly curated jewellery imagery.

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